ICAgile Product Management (ICP-PDM)
Agile & Digital Innovation Training
3 days
Course Open Rounds
Starting Date Round | Location | Price | Instructor | |
|---|---|---|---|---|
01 Jun 2026 | Online (10:00 AM GMT+2) $880 Early $655 | $880 Early $655 | Haitham Zaki |
Course description
The ICAgile Certified Professional – Product Management (ICP-PDM) program is a three-day immersive learning experience designed to build capabilities in defining, positioning, and delivering successful products in competitive markets. As part of ICAgile’s Business Agility track, this certification equips participants with the skills to balance product strategy, customer needs, and organizational goals while working effectively in dynamic and agile environments. Through interactive discussions, group exercises, simulations, and real-world case studies, participants will learn how to apply product management principles across the product lifecycle. The program emphasizes customer-centric discovery, adaptive strategy, validated learning, and outcome-driven roadmaps. Graduates will leave with the confidence to shape product vision, validate opportunities, and deliver value through iterative experimentation and collaboration.
Successful completion of the program awards the globally recognized ICAgile Certified Professional - Product Management (ICP-PDM) credential, validating competence in agile product management and readiness to pursue advanced ICAgile certifications.
Target audience
The ICP-PDM program is positioned at the Professional level, making it suitable for:
- Product Managers, Product Owners, and Business Analysts.
- UX, Marketing, and Sales professionals who contribute to product discovery and delivery.
- Executives and leaders seeking to strengthen product management practices.
- Agile practitioners interested in advancing their skills in product management.
Course requirements
There are no formal prerequisites for attending the ICP-PDM program. However, to maximize value from the experience:
- Familiarity with Agile principles and practices is recommended.
- Having attended/acquired the ICAgile Product Owner (ICP-APO) certification is highly beneficial.
- Experience working in collaborative or product-related roles is beneficial.
Learning Outcomes
- Explain product management fundamentals, including product lifecycle and adoption curves.
- Develop and communicate a compelling product vision and strategy.
- Apply techniques for customer discovery, validation, and hypothesis-driven development.
- Create and test low-fidelity prototypes to incorporate user feedback.
- Build and manage adaptive product roadmaps aligned with business and customer outcomes.
- Leverage metrics that matter (e.g., OKRs, AARRR) to measure product success.
- Foster collaboration across cross-functional teams and stakeholders throughout the product lifecycle.
- Balance business agility with long-term product sustainability.
Program Details
- Program Duration: 3 full days (24 hours including breaks)
- Delivery Mode: Virtual and/or Classroom instructor-led training set-up is applicable, incorporating group activities, simulations, and practical application
- Class Capacity: a minimum of 10 seats is required to run the program in person, with a maximum of up to 15 seats per round, for optimal interactivity
- Certification: Participants who complete the program will earn the ICAgile Certified Professional - Product Management (ICP-PDM) credential, recognized globally
Course teachers
Khalid Rabie
Khalid Rabie is a distinguished Enterprise Coach and Business Agility Consultant with over 20 years of experience spanning diverse markets and organizational roles. Holding a post graduate degree from Harvard Business School Majoring in Leadership and Strategy, Khalid leverages his multi-cultural background and extensive global experience to drive transformative change in organizational cultures.
His expertise lies in coaching executives, leaders, and cross functional teams to adopt industry best practices and innovate operational models, fostering continuous improvement across industries. Khalid is renowned for developing Digital Innovation and Culture Maturity Model Engines, which empower organizations to seamlessly transition from Profit to Purpose and Purpose to Profit, adapting to the dynamic nature of modern business environments.
Khalid’s global perspective and broad exposure have afforded him the opportunity to collaborate with a prestigious roster of clients, including PMI, STC, Orange Business, Philips, Heineken, BASF, NTIS, Banque Misr, ROSHN, Commercial International Bank, VOIS, and Japan Tobacco International, just to mention a few. His work spans the Americas, Europe, Asia, and the Middle East, where he engages with Business Executives, IT Operations, Customer Success Management, HR departments, and Project Management divisions.
In addition to his consultancy work, Khalid is a sought-after Executive Business Trainer and
keynote speaker, having presented at the University of Texas, the Global Innovation Summit, the Project Management Institute, and numerous multinational corporations. He also serves as a lecturer and an L&D consultant at ESLSCA Paris University, specializing in higher education and digital innovation studies. Furthermore, he is a certified ICF Systems Intelligence Coach, and has previously served as a Board Member for the Agile Chamber of Education.
Mahmoud Ghoz
With over 22 years of industry experience, Mahmoud brings expertise in leading organizational
transformations, optimizing processes, and managing legacy systems across diverse company
sizes and regions. His deep understanding of the entire business lifecycle allows him to implement
impactful changes at every stage of transformation.
For the last decade, Mahmoud has been dedicated to Lean and Agile methodologies, successfully
guiding large-scale initiatives that promote organizational agility and a culture of continuous
improvement. His work focuses on reducing inefficiencies, driving sustainable growth, and
delivering measurable results.
As a certified instructor for prestigious organizations such as Scrum Alliance, ICAgile, Kanban
University, DASA, and SAFe, Mahmoud has empowered numerous professionals in Agile practices.
Additionally, his credentials as a Hogan assessor and an Intelligent Leadership Advanced Certified
Coach from John Mattone Global enhance his leadership coaching approach.
Mahmoud’s executive coaching is centered on leadership development, fostering agile teams,
driving sustainable organizational change, and promoting executive growth through a deep
understanding of human dynamics.
Khalid Rabie
Mahmoud Ghoz
Course Plan
| Section 01 Foundations of Product Management
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| Section 02 Market, Vision & Strategy
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| Section 03 Customer Discovery & Validation
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| Section 04 Value Delivery & Measurement
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| Section 05 Teams & Scaling Product Management
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