Big Data Technologies for Marketers Course

Big Data Technologies for Marketers Course

Course description

A hand-on course for non-technical business users to gain the skills needed to handle big datasets, extract meaningful insights from data, run statistics on data and take smart data-driven decisions.

Outcomes:

- Statistical analysis
- Spreadsheets and Excel crash orientation to make data play-dough
- Data Cleansing and Preparation
- Predictive Analytics, forecasting and making data-driven decisions
- Data Visualization with Tableau, and spreadsheet sheets and creating Dashboards
- Handling data in a database and Basic SQL
- Business use-case for data-driven decisions
- KPIs
- Financials
- Forecasting
- Testing and Validation
- Business Workflow

Target audience

This course is designed for marketers, product owners and business users who want to extract meaningful insights from data and take data-driven decisions.